NA UX is fine the way it is.
It really isn't.
- story quests have the "defeat target enemy in one turn" challenge changed to "defeat all enemies in one turn," artificially increasing the difficulty
- off-setting Avatar Coin rewards for story quests, making it uneven and therefore less efficient if you can't get both rewards
- fewer Jewels per login/no daily Jewel quest, limiting the growth of F2P players significantly
- modified Medal stats/Guilt tiers disrupting pool balance (eg. Judy's modified ability now leaves a hole in the ATK Up II trio with Pooh and Piglet)
- still no Brooms despite adding Magic Mirrors (incentivizing more draws to dot/Guilt Medals, so you can use your Mirrors)
- yet to add decks/Medal stacking despite very quickly updating with previous QoL additions (probably so that you still have to buy storage or draw enough to get rid of Mirrors, Cids, Chip/Dales, etc., or that you won't stockpile evo Medals for later)
- altered daily quests including the removal of JP's weekend quest for Cid/Chip/Dale
- altered Adamantite quest scheduling to stifle progress of those who would be able to clear them (still not daily despite JP making this change a while back)
- premium quests (bar Cid daily) are offered only as limited time events rather than permanent fixtures
- the recent addition of Status Bonus only affecting the current premium Medal
-
changing Ephemera's name to Ephemer for no reason
- placing the Cid/Yuffie Illust. Medals in Jewel boards when they were free event Medals in JP
And I'm probably forgetting things, too.
It really just doesn't end with SENA.
Being an F2P player in ENG's current setup is becoming increasingly Sisyphean by design. I don't think it's too much to say that they are intentionally delivering a worse product in order to increase profit.