Sony's Blu Ray is now winning the DVD gen-war by a 2-1 margin. This is so effective now all major movie producers are making movies for Blu Ray ( some exclusivly or also on regular DVD). This margin is also so huge that Microsoft has made possible plans to add a Blu Ray player to the 360 and make the new 360 ( 120 GB version) soon to be realeased might have it as an extra or they would put it as an extra on any other system they had out at the time. What about that. I knew the Blu Ray would win.