The people currently in charge of WB-D don’t care about brand recognition. They are the type of investors that pump and dump. They go in and weaken the brand, offload debt into the company, then sell it piecemeal to the highest bidders to make profit.
Zaslav certainly isn’t in it for the brand. It’s why tons of shows were pulled from HBO Max with no destination, why shows that were in production under the company have been sold off to Netflix and other companies for completion and distribution. Why completed films are being used as tax write-offs.