There have been a lot of announcements regarding the world of The World Ends With You today. To top it all off, NEO: The World Ends With You has officially been rated by the ESRB in the United States.
With a rating of T for Teen due to Fantasy Violence, Language, and Mild Suggestive Themes, the ESRB have released a description as to why they gave the game a T rating:
This is an action role-playing game in which players assume the roles of two high-school students who get pulled into the afterlife. From a third-person perspective, players explore areas of Tokyo, interact with characters, and battle other teams and fantastical enemies (e.g., land sharks, giant frogs, giant wolves). Players use psychic weapons, melee attacks, and magic spells (e.g., fire balls, electric strikes, ice blasts) to defeat enemies. Battles are stylized and frenetic, with impacts sounds, explosions, and flashes of light. In one comic-book panel, a female character wears a revealing jacket that exposes portions of her breasts (i.e., inner cleavage). The word “sh*t” is heard in the game.