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kingdom hearts is almost the most popular game in the world
Enough improvement to have it earn an award instead of Days. And guys KH isn't that big of a mainstream title.
As far as I'm concerned many people know what KH is. Even people who I didn't think would know what it is do. I live in a major city and KH merchandise is everywhere. Not to mention I see quite a few fans who wear the merchandise and walk around with the mangas. I think KH is bigger then we realize. So, the series isn't doing that bad. I believe it will continue to gain more fans. Plus, I really enjoyed Days, it was my favorite KH so far. ^_^