E3 seemed to have a very Game Developers Conference vibe this year, which is funny since GDC seemed to have a very E3 vibe this year. While previous E3s had a fun, crazy outer shell with rock bands playing live on the show floor, scantily clad men and women pitching games, tons of giveaways, the core of the experience always felt very serious to me, almost too serious, as if actually enjoying yourself, or at least the developers enjoying themselves was forbidden.
Not so this year though. This year, for all of its problems and there were plenty, had a much more relaxed feel to it, especially for the developers, at least the ones I talked to. For one thing, most of them stayed put in their hotel suites, which were very comfy, not noisy at all and often close to where they were staying.
Most of the executives we interviewed did their one-on-ones in their actual hotel rooms, allowing them to relax between the constant stream of interviews.
Shigeru Miyamoto seemed almost wistful at the beginning of our talk with him, looking out the window at the ocean and bemoaning, light-heartedly, the fact that we had to be inside working rather that outside with all of the people on vacation, enjoying themselves.
But the real sign that E3 had really changed was the number of developers, lead developers, I spotted going into other people's demos to check out games. Be it one of the leads on Starcraft II quizzing me on Rock Band, only to sneak out when I left to go play it himself, to running into an Infinity Ward developer as arrived to checkout Fallout 3. I love that the conference gave those guys a chance to check out each others games and, I suspect, talk a bit about the good and bad of development.