I think this was mentioned already. But yeah, I got my issue today and saw the ad. Then I saw the Halo:Reach ad in the back. I gotta say, even though this game has been marketed extremely well by SE, it could've been better. Both Reach and BBS are prequels.
Reach's ad: Remember the fateful moments that stated a legend. Remember courage and sacrifice in the face of overwhelming odds. Remember the ones who gave us a chance. The game that will start it all. Humanity's desperate final fight begins here. Play as a member of Noble Team, an elite group of Spartan super soldiers trusted to defend Planet Reach at any cost, and protect humanity's greatest remaining secret from the Covenant...Earth. Get ready for massive new environments, and new characters, weapons, and vehicles, all experienced through a new, more powerful game engine.
BBS ad: LOL THERE'S THREE NEW GAIZ THAT AREN'T SORA WHO ARE GONNA GO FITE STUFFS IN SUM NEW DISNEY WORLDZ AND U'LL LEARN SUM STUFFS AND THEY'LL HAVE FRIENDSHIP ISSUES, LOL O YA AND THE GAME IS A PREQUEL BUT U DON'T NEED TO KNOW THAT M'KAY.
Course, this is probably Disney's fault more than SE's.